Remote Digital Marketing Specialist

Position Overview:
A global leader in heavy equipment manufacturing is expanding its operations in Botswana. A strong digital marketing strategy will be essential in driving awareness, engagement, and growth in the region. To support this effort, we are seeking a Remote Digital Marketing Specialist to develop and execute marketing strategies tailored to the unique needs of the industry in Botswana.

This role will play a crucial part in aligning marketing initiatives with the company’s strategic goals, increasing visibility in targeted sectors, and driving business development.

Key Responsibilities:

• Develop and execute digital marketing strategies targeting the civil engineering, construction, agriculture, landscaping, renewable energy, and waste management sectors.

• Conduct market research to identify opportunities in non-mining industries.

• Manage the company's online presence, including social media platforms, website, and email campaigns.

• Create high-quality, industry-specific content (blogs, videos, case studies).

• Optimize the company’s website for SEO, ensuring high visibility in local and industry-specific searches.

• Manage and analyze digital advertising campaigns, providing insights and recommendations.

• Collaborate with local sales teams to align marketing efforts with sales goals.

• Design and execute webinars, virtual trade shows, and other interactive customer engagement activities.

• Track KPIs, including traffic, engagement, lead generation, and conversion rates, and report to stakeholders regularly.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.

• 4+ years of experience in digital marketing, preferably in B2B industries.

• Strong understanding of SEO, SEM, and social media marketing strategies.

• Excellent content creation and storytelling skills.

• Familiarity with marketing tools (Google Analytics, Hootsuite, Canva, CRM systems).

• Ability to work independently and meet deadlines in a remote environment.

• Knowledge of the African market and industries is a plus.

Digital Marketing Strategies

Targeted Content Marketing:

• Create industry-specific blog posts, case studies, and videos showcasing equipment solutions for various sectors.

• Highlight customer testimonials to build credibility.

Search Engine Optimization (SEO):

• Optimize for keywords such as “construction equipment Botswana,” “civil engineering machinery,” and “compact loaders for agriculture.”

Social Media Campaigns:

• Utilize platforms like LinkedIn for B2B connections and Facebook/Instagram for broader outreach.

• Post videos and photos of equipment in action, including before-and-after shots of projects.

Industry Partnerships and Webinars:

• Collaborate with civil engineering associations or construction firms for co-hosted events.

• Conduct webinars on maximizing efficiency with heavy equipment.

Localized Paid Advertising:

• Invest in Google Ads and social media ads targeting Botswana and surrounding regions.

• Utilize geofencing to advertise at trade shows and industry events.

Interactive Tools and Calculators:

• Create online tools to help potential clients calculate cost savings, project timelines, or equipment suitability.

Geographical Marketing Strategy
To diversify and offset the decline in heavy mining, the company can target these industries:

• Civil Engineering: Focus on road construction, bridges, and urban infrastructure. Offer equipment like graders, excavators, and backhoes for precise and efficient work.

• Construction: Engage residential, commercial, and industrial builders. Highlight mid-sized equipment suited for site preparation, material handling, and concrete work.

• Agriculture: Target farms and agricultural cooperatives needing compact loaders, tractors, and utility vehicles.

• Landscaping and Groundskeeping: Market compact and versatile equipment for parks, golf courses, and urban beautification projects.

• Renewable Energy Development: Supply equipment for solar farm installations, wind turbine foundations, and energy infrastructure.

• Waste Management and Recycling: Focus on compact and mid-sized equipment for landfill management, material sorting, and waste transport.