Telemarketer/Sales Development Representative

Position Overview:
A results-driven Telemarketer/Sales Development Representative (SDR) who excels at generating leads, engaging potential customers, and promoting cost-effective energy solutions. This role is responsible for outbound calls, qualifying prospects, and setting appointments with businesses looking to optimize their power expenses. Strong communication skills, a persuasive approach, and solid sales techniques drive success in this role.

Key Responsibilities:

• Conduct outbound calls to potential clients and businesses, focusing on SMEs in South Australia.

• Ask probing questions to assess client needs, including:

  • Verify if the client has an ABN registry.

  • Confirm if the client uses power from 9 am to 5 pm.

  • Determine if the client is currently overpaying for power.

• Present opportunities for the client to save money on their current power expenses.

• Educate prospects on energy-saving opportunities and available services.

• Qualify leads and schedule appointments for the sales team.

• Maintain accurate records of interactions and follow-ups in the CRM system.

• Meet or exceed call and conversion targets.

Requirements:

• Previous experience in telemarketing, sales, or customer service in the Australian market.

• Strong verbal communication and active listening skills.

• Ability to handle objections and turn leads into opportunities.

• Proficiency in CRM software and Microsoft Office.

Project Plan

Goals:
Increase lead generation, enhance customer engagement, and drive sales conversions by targeting SMEs in South Australia.

Phases:

Training & Onboarding (Month 1):

• Understand energy solutions, sales scripts, and target audience.

• Get familiar with CRM software and call handling procedures.

• Develop a structured approach for prospecting and lead qualification.

Active Outreach & Qualification (Months 2–3):

• Execute high-volume cold calling and follow-up with engaged prospects.

• Validate potential leads by ensuring they meet key business criteria (ABN registry, energy usage, cost concerns).

• Schedule appointments with decision-makers interested in reducing power costs.

• Track lead status and engagement levels in the CRM system.

Performance Optimization & Growth (Beyond Month 3):

• Analyze call data, refine outreach strategies, and improve conversion rates.

• Expand outreach to additional business sectors within South Australia.

• Collaborate with the sales team to refine messaging based on customer feedback.

• Implement a continuous improvement plan for sales efficiency.

Work Manual Highlights:

• Use CRM for detailed lead tracking, call logs, and follow-ups.

• Implement sales scripts effectively while allowing room for personalization.

• Maintain professionalism, compliance with regulations, and strong customer relationships.

• Conduct regular performance reviews and adjust outreach strategies based on data insights.

Timeline:

• Month 1: Training, onboarding, and familiarization with tools and market research.

• Months 2–3: Active prospecting, lead qualification, and appointment setting.

• Beyond Month 3: Performance optimization, outreach expansion, and strategy refinement for long-term sales growth.